CASE STUDY
DANA R. NEIGER
Dana R. Neiger is a business owner, keynote speaker &
first-time author of "Before I Knew It, They Were Gone: A Jewish First-Generation American Woman's Journey through the Darkness" who resides in Atlanta, Georgia.
In Dana's words, "The ExV Agency’s personalized strategy to help me build visibility for my first book was an incredible experience. I wasn’t sure how I was going to get the word out about my book, but their strategic and creative approach helped me through the process, and I was able to learn so much along the way."
VISIBILITY SERVICE: PUBLIC RELATIONS PREMIUM
Dana’s goal was to create “buzz” for her first book, as well as raise her profile as the co-founder of HIVE Talent Acquisition Firm, Inc. The ExV Agency focused on bespoke visibility opportunities through curated podcast opportunities, speaking, and globally focused thought-leadership writing and networking opportunities.
OUTCOMES
The ExV Agency aligned Dana with 10+ podcast interviews, helped her publish a thought-leadership article with FORBES, published an article on Dana’s life, career, and new book in a woman-owned magazine in Atlanta, and built an opportunity for ongoing speaking and networking opportunities through a global business council. The ExV Agency also set Dana up for several book signing events upon the release of her book.